しずぎんカード (Shizugin Card / Shizuoka Bank Card)
On this page
- Wiki route
- TL;DR
- 1. Company overview
- Holding tree (simplified diagram of the Shizuoka FG group)
- Main business lines
- In-group cross-links
- Peer comparison of regional-bank-affiliated credit-card companies
- Competition with major card issuers
- Strengths / weaknesses
- Regulatory framework
- Regulatory issues
- Accounting treatment
- Related
- Sources
Wiki route
This entry sits under the card-issuers INDEX as the FG-subsidiary credit-card operating-company anchor for the Shizuoka FG group (parent: Shizuoka Bank). Read it against the parent operating bank Shizuoka Bank and sibling subsidiaries Shizugin TM Securities / Shizugin Lease / Shizugin Capital / Shizugin Credit Guarantee. Peer comparison: regional-bank-affiliated credit-card companies (Mebuki Card / Chibagin Card / UCS Card (UCS) (former Meitetsu affiliate) / Yokohama Bank’s Hamagin Finance, etc.) and major card issuers SMBC Card / Credit Saison / Rakuten Card / Seven Card Service / PayPay Card / EPOS Card / Life Card / Aplus / Pocket Card. For the broader system route see regional-bank consolidation pattern, regional-bank API/digital partnership route and banking index. Investable-universe context: Japan listed financial groups investable universe.
TL;DR
Shizugin Card Co., Ltd. (Shizuoka Bank Card) is the credit-card subsidiary of the Shizuoka FG group. Against the retail / corporate customer base of its core subsidiary Shizuoka Bank (Shizuoka Prefecture share No. 1 / main bank of a manufacturing cluster), it provides a bank-originated credit card based in Shizuoka Prefecture (JCB / VISA / Master brands), loans, cashing, collection agency, electronic money, and QR-payment-related services. As a typical regional-bank-affiliated card-company model, it carries the functions of bank-account linkage, a regional merchant network, and settlement within the regional economic zone. shizuoka-fg 2022-10-03 After the move to a holding-company structure, it was repositioned as one of the parallel subsidiaries within the group. •
1. Company overview
| Item | Notes |
|---|---|
| Formal name | Shizugin Card Co., Ltd. (株式会社しずぎんカード) |
| English name | Shizuoka Bank Card Co., Ltd. (Shizugin Card) |
| Parent | Shizuoka FG group (consolidated under the core subsidiary Shizuoka Bank) |
| Established | 1983-04-01 (established as a Shizuoka Bank affiliate). With the 2022-10 launch of Shizuoka FG, the parent changed from Shizuoka Bank to Shizuoka FG; effective 2023-08-01 the company name was changed to the current “Shizugin Card Co., Ltd.” (head office: Kusanagi, Shimizu-ku, Shizuoka City) |
| Main businesses | Credit-card issuance / shopping credit / card loans / cashing / collection agency / electronic money / QR-payment related |
| Regulation | Installment Sales Act / Money Lending Business Act / Payment Services Act (as applicable to the relevant business) |
| Listing category | Unlisted (shizuoka-fg group) |
| Wiki role | Anchor for the Shizuoka-FG-affiliated credit-card subsidiary |
Holding tree (simplified diagram of the Shizuoka FG group)
Shizuoka FG (holding company, listed 5831, established 2022-10-03)
├── Shizuoka Bank (100%) ── core subsidiary, Shizuoka Prefecture share No. 1, main bank of a manufacturing cluster
│ └── main bank for automobiles (Suzuki, Yamaha Motor) / musical instruments (Yamaha, Roland) / food and tea
├── Shizugin TM Securities (100%) ── group securities
├── Shizugin Lease (100%) ── group leasing
├── Shizugin Card (100%, this page) ── group credit card
│ ├── Shizuoka-based bank-originated credit card (JCB / VISA / Master)
│ ├── Shizuoka Bank account-linked card
│ └── regional merchant network (small / mid-size retail within Shizuoka Prefecture)
├── Shizugin Capital (100%) ── venture investment
├── Shizugin Credit Guarantee (100%) ── credit guarantee
├── overseas local subsidiary, Mongolia MFG Bank (affiliate)
└── Shizugin Management Consulting and other systems / consulting subsidiaries
Main business lines
| Segment | Characteristics |
|---|---|
| Shopping credit | Shopping credit via merchants (installment / revolving) |
| Card loan | Unsecured personal card loans (including bank card-loan agency) |
| Cashing | Cashing attached to credit cards |
In-group cross-links
| Group company | Linkage content |
|---|---|
| Shizuoka Bank | Retail / corporate customer referrals, issuance of bank-account-linked cards, cash-card-integrated cards |
Peer comparison of regional-bank-affiliated credit-card companies
| Credit-card subsidiary | Parent bank / FG | Parent-company model | Base | Listing |
|---|---|---|---|---|
| Shizugin Card (this page) | Shizuoka FG | sibling company under a holding company (2022-10-) | Shizuoka Prefecture | Parent 5831 |
| Hamagin Finance (card / credit guarantee) | yokohama-bank / concordia-fg | bank consolidated subsidiary | Kanagawa / Tokyo metropolitan area | Parent 7186 |
Competition with major card issuers
- Distribution-affiliated: Credit Saison / EPOS Card / Seven Card Service / UCS Card (UCS) / Aeon Financial Service - advantage in issuance volume through co-location with retail
- Major bank-affiliated: SMBC Card / MUFG NICOS / Mizuho Credit - nationwide coverage with a nationwide megabank parent
- Tech / mail-order affiliated: Rakuten Card / PayPay Card / au PAY Card / American Express International Japan - rapid growth via economic-zone / code-payment co-location
- Consumer-finance affiliated: Aplus / Pocket Card / Life Card / Acom Co., Ltd. - centered on high-interest cashing / loans
- In-prefecture competitors: Suruga Bank-affiliated cards / Shimizu Bank-affiliated cards / local distribution-affiliated cards (Shizutetsu group, etc.)
Strengths / weaknesses
- Strengths: Shizuoka Bank Shizuoka Prefecture share No. 1 + deposit customer base + linkage to manufacturing-employee payroll accounts + regional merchant network + the affluent owner / executive class of the manufacturing cluster (Suzuki / Yamaha, etc.)
Regulatory framework
- Lead authorities: Ministry of Economy, Trade and Industry (jurisdiction over the Installment Sales Act) and the Financial Services Agency (FSA, jurisdiction over the Money Lending Business Act and the Payment Services Act)
- Legal basis:
- Installment Sales Act: the core regulation for credit-card issuance and shopping-credit business (registration as a comprehensive credit-purchase intermediary)
- Money Lending Business Act: cashing / card-loan business (money-lending registration)
- Payment Services Act: electronic money / prepaid card / QR-payment-related business
- Act on the Protection of Personal Information / My Number Act: management of cardholder information
- Parent FG governance: as a consolidated subsidiary of shizuoka-fg, positioned under holding-company governance and subject to non-banking-subsidiary regulation (core business / ancillary business / scope-of-business restrictions)
Regulatory issues
- Installment Sales Act amendment (2018-): strengthened obligations for merchant-contracting parties (acquirers), security-measure obligations (PCI DSS compliance)
- Amended Installment Sales Act (2020-): strengthened user protection (credit screening / usage-limit management / complaint-handling structure)
- Act on the Protection of Personal Information (2022- amendment): cross-border transfer / proper-acquisition obligations for cardholder information
- Cashless promotion: under METI’s Cashless Vision 2025 and the target of a “2025 年 cashless ratio of 40%,” there is debate over the level of merchant fees
- AML measures / anti-social-forces checks: jointly implemented with the shizuoka-fg group
- EDINET / securities reports: Shizugin Card on a standalone basis is unlisted with limited disclosure; indirectly disclosed via shizuoka-fg consolidated segment information
Accounting treatment
- Standalone financial KPIs: partially disclosed in the parent shizuoka-fg securities-report notes / segment information (capital 5,000 万円 / employees 81 名 = Shizugin Card official company profile)
Related
- shizuoka-fg · shizuoka-bank · suruga-bank · shimizu-bank · shizuoka-chuo-bank
- mebuki-fg · concordia-fg · yokohama-bank · chiba-bank · iyogin-hd · fukuoka-fg · yamaguchi-fg
- chibagin-securities · chibagin-leasing · mebuki-securities · mebuki-lease · ffg-securities · yokohama-bank-leasing · yamaguchi-leasing · iyogin-leasing
- smbc-card · credit-saison · rakuten-card · paypay-card · epos-card · seven-card-service · ucs-card · aeon-financial-service · aplus · pocket-card · life-card · american-express-international-japan · mastercard-japan
- bnpl-landscape · atone · acom · aiful
- regional-bank-consolidation-pattern · regional-bank-api-digital-partnership-route · INDEX
- japan-listed-financial-groups-investable-universe · INDEX
- card-issuers INDEX
Sources
- Shizugin Card Co., Ltd. official site — company profile (https://shizugin-card.shizuokabank.co.jp/company/, established 1983-04-01 / capital 5,000 万円 / employees 81 名 / head office Kusanagi, Shimizu-ku, Shizuoka City)
- Wikipedia: Shizugin Card (https://ja.wikipedia.org/wiki/静銀カード, 1983-04 establishment history / 2006-03 Shizugin joyca / 2022-10 parent change / 2023-08-01 name change to the current company name)
- Shizuoka Bank official site (https://www.shizuokabank.co.jp/, group company information)
- Shizuoka FG official IR (https://www.shizuokafg.co.jp/)
- EDINET securities reports (Shizuoka FG consolidated / segment information) (https://disclosure.edinet-fsa.go.jp/)
- Japan Consumer Credit Association (https://www.j-credit.or.jp/, register of member businesses)
- Wikipedia: Shizugin Card / Shizuoka Bank / Shizuoka Financial Group (2026-05-25 extracted)
[!info] Verification status confidence: likely (FG credit-card-subsidiary anchor created 2026-05-25). The shizuoka-fg page covers the holding-company holding strategy (move to a 2022-10 HD), while this page covers the credit-card-subsidiary operating boundary. The year of establishment (1983-04-01), the parent change (2022-10 Shizuoka FG), and the name change to the current “Shizugin Card” (2023-08-01) have been confirmed in Shizugin Card’s official company profile (sources below). Brand evolution: DC franchisee → 2006-03 “Shizugin joyca” credit guarantee → 2023 start of JCB merchant-related / corporate-card handling. Precise figures for card-issuance volume and transaction value are not disclosed on a standalone basis, so refer to the parent shizuoka-fg securities-report segment information.
Discovery
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