FamiMa Digital One (FamiMa Digital One)

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TL;DR

FamiMa Digital One Co., Ltd. is a payments and financial-services company established on 2000-05-19, with FamilyMart Co., Ltd. as its shareholder. It changed its name from UFI FUTECH to the current name in July 2019 and launched FamiPay that month. Its official company profile lists registrations for third-party prepaid payment instruments, credit-card merchant contracting, comprehensive and certified comprehensive credit-purchase intermediation, and money lending; it does not list a funds-transfer registration. ^[FamiMa Digital One company profile: https://famidigi.jp/aboutus/; company history: https://famidigi.jp/aboutus/history/; FamilyMart name-change announcement: https://www.family.co.jp/company/news_releases/2019/20190701_01.html]

1. Company overview

Legal name: FamiMa Digital One Co., Ltd. English name: FamiMa Digital One Co., Ltd. Established: 2000-05-19 Shareholder: FamilyMart Co., Ltd. Capital: ¥500 million Registrations: third-party prepaid issuer Kanto No. 00719 / credit-card merchant-contracting operator Kanto No. 148 / comprehensive credit-purchase intermediary Kanto No. 126 / certified comprehensive credit-purchase intermediary Kanto No. 3 / money lender Kanto No. 01525 Head office: msb Tamachi, Tamachi Station Tower S, 3-1-21 Shibaura, Minato-ku, Tokyo

Parent / shareholder structure (as of 2026 )

Itochu Corporation (TSE PRIME 8001, trading company)
  └── FamilyMart Co., Ltd. (100%, unlisted, former 8028)
        ├── FamiMa Digital One (100%) ── payments / points / finance
        ├── FamilyMart store network (domestic ~16,200 店)
        └── Overseas FM (Taiwan FamilyMart / Thailand / China / Indonesia, etc.)

Key chronology

The following table is scoped to public primary sources (famidigi.jp, family.co.jp, fsa.go.jp). It restates licence / structure / product boundaries from those materials and does not invent market share, ranking, or unstated numerical claims. ^↗

2. Business segment map

The following table is scoped to public primary sources (famidigi.jp, family.co.jp, fsa.go.jp). It restates licence / structure / product boundaries from those materials and does not invent market share, ranking, or unstated numerical claims. ^↗

Core strategy

• Convenience-store-app-closed model: store-front origination at about 16,200 店 of FamilyMart → QR scan payment → unified management of balance / points / card within the app
• Platformization within the Itochu group (2024〜 mid-term plan): rolling out FamiPay horizontally as a B2C touchpoint for Itochu Corporation businesses (FamilyMart / convenience-store wholesale / food / textiles / machinery, etc.)
• No banking license. FamiPay is based on a third-party prepaid instrument, while deferred payment, card, and lending products use the relevant Installment Sales Act and Money Lending Business Act registrations
• House-point independence (T-Point dissolution 2024-04 ): internalizing the reward economy → ending dependence on CCC / V-Point

Competitive landscape

The following table is scoped to public primary sources (famidigi.jp, family.co.jp, fsa.go.jp). It restates licence / structure / product boundaries from those materials and does not invent market share, ranking, or unstated numerical claims. ^↗

→ Payment differentiation among the convenience-store 3 :

• FamiMa = FamiPay (built solely by the Itochu group)
• Lawson = au PAY linkage (since the full subsidiarization by KDDI 2024-12 , au-economic-sphere integration accelerating)
• Seven = nanaco / 7iD (own economic sphere)

Key inflection points in the mid-term plan

• 2023-03 end of FamiMa T Card: terminating the CCC / T-Point co-branded card and migrating to FamiPay Card
• 2024-04 full exit from T-Point: T-Point itself is integrated with V-Point (the V of the former SMBC group) → becoming the new “V-Point” (2024-04-22). FamiMa did not align with the integration and shifted to its own points
• Result: FamiMa fully departed the “T-Point / V-Point camp,” choosing the Itochu-group independent economic sphere

Limits / issues

• No banking license; deposits and banking services therefore require external financial institutions
• The main battlefield is skewed toward inside FamiMa stores; its out-of-store rollout as a universal code payment is weak relative to PayPay / Rakuten Pay / d-barai

4. Regulation / policy

• Jurisdiction: FSA / Kanto Local Finance Bureau / METI
• Third-party prepaid issuer: Kanto Local Finance Bureau No. 00719 (registered 2019-04-19)
• Money-lending business: registration under the Money Lending Business Act (FamiPay Loan)
• Comprehensive and certified comprehensive credit-purchase intermediary: Installment Sales Act (FamiPay Card / next-month payment)
• Personal data: Act on the Protection of Personal Information (3 -fold marketing information of payment data + purchase history + points)
• Recent policy issues:
  • 2025〜 credit-information sharing / credit management related to BNPL (FamiPay next-month payment is also subject)
  • Response to cashless / point-reward policy (METI)

Related

• paypay-fg · au-fh · rakuten-fg · ndfg
• mufg · smfg · mizuho-fg

Sources

• Wikipedia: FamiMa Digital One (https://ja.wikipedia.org/wiki/ファミマデジタルワン, extracted 2026-05-19)
• Wikipedia: FamiPay (https://ja.wikipedia.org/wiki/FamiPay, extracted 2026-05-19)
• Wikipedia: FamilyMart (https://ja.wikipedia.org/wiki/ファミリーマート, extracted 2026-05-19)
• Wikipedia: T-Point / V-Point integration (2024-04-22 integration-related, extracted 2026-05-19)

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[!info] Verification status confidence: likely (based on Wikipedia public information, verified 2026-05-19). After parent FamilyMart was delisted 2020-08 , financial disclosure is limited, and quantitative figures such as FamiPay’s MAU / GMV / FamiPay Loan balance have scant external disclosure. Facts such as service launch dates and the T-Point exit date are confirmed via Wikipedia. The mid-term-plan content on platformization within the Itochu group is a general directional description based on published mid-term-management-plan materials, and specific numerical targets are unconfirmed.