SBI Insurance Group (SBI インシュアランスグループ)

Confidence Likely
Updated 2026-05-26
Review by 2026-11-15
Sources 5 Machine-translated Original (JA)
#JapanFG#insurance-holdings#sbi
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This entry sits under non-life-insurers INDEX. Read it against SBI Securities for peer / contrast context and banking index for the broader system / regulatory boundary.

TL;DR

sbi-hd‘s insurance-business supervisory intermediate holding company. **Established 2017-04 **, it is the platform for the online-direct-sales insurance business. Under it are SBI Insurance (mainly automobile insurance) / SBI Life Insurance (formerly PCA Life, term life + medical) / SBI Ikiiki Small-Amount Short-Term Insurance (for the elderly) / SBI Resta Small-Amount Short-Term Insurance (earthquake-expense insurance). The group strategy is “a Japanese version of the U.S. Geico / Progressive model” = low-price, direct type + cross-selling with SBI Securities, sbi-shinsei-bank, and SBI Sumishin Net Bank. 2017-09 Listed on the TSE Mothers → re-privatized 2023-09 by SBI HD making it a wholly owned subsidiary (TOB squeeze-out).

1. Company overview

Legal name: SBI Insurance Group Co., Ltd. English name: SBI Insurance Group Co., Ltd. Established: 2017-04-03 (as SBI HD’s insurance-business supervisory company) Headquarters: 1-6-1 Roppongi, Minato-ku, Tokyo (Izumi Garden Tower, same location as SBI HD) Parent company: sbi-hd (100% wholly owned subsidiary) Listing history: 2018-09-27 Listed on the TSE Mothers → in the TSE market restructuring of 2022-04 , moved to the TSE Growth Market (securities code 7326, still listed at present). sbi-hd holds it as a consolidated subsidiary (voting-rights ratio 59.67% as of 2025-03-31; making it a wholly owned subsidiary has not been carried out) Business type: Insurance holding company (small-amount short-term insurance holding + supervision of non-life and life insurance subsidiaries)

Major subsidiaries

SBI HD(持株・上市 8473)
  └── SBI インシュアランスグループ(中間持株・100%)
        ├── SBI 損害保険(100%)── ネット直販型自動車保険メイン、2008 開業
        │     └── 火災保険・がん保険・賠償責任保険 等
        ├── SBI 生命保険(100%)── 旧 PCA 生命、2015-04 SBI 化
        │     └── 定期死亡保険・医療保険・就業不能保険
        ├── SBI いきいき少額短期保険(100%)── 旧 アイリオ生命系、高齢者向け
        │     └── 高齢者向け医療・葬儀保険
        ├── SBI リスタ少額短期保険(100%)── 地震費用保険専業

History

Year/monthEvent
2006-06Preparation for establishing an online-direct-sales subsidiary for automobile insurance (investment by SBI Holdings 100%)
2008-01SBI Insurance commences operations (online-direct-sales automobile insurance)
2008Ailio Life Small-Amount Short-Term Insurance established → later renamed SBI Ikiiki Small-Amount Short-Term
2014-02SBI HD signs a contract to acquire PCA Life Insurance (a Japanese corporation of the UK Prudential system)
2015-04PCA Life → name changed to SBI Life Insurance (SBI subsidiary conversion completed)
2016Resta Small-Amount Short-Term Insurance (earthquake-expense specialist) comes under SBI
2017-04-03SBI Insurance Group established (conversion to insurance-business supervisory intermediate holding company)
2017-09-27Listed on the TSE Mothers
2022Formulated medium-term management plan (strengthening cross-selling, expanding the earnings base)
2023-08SBI HD announces a TOB aimed at making it a wholly owned subsidiary (shareholder returns + securing management agility)
2023-09-29Delisted from the TSE Growth → made a wholly owned subsidiary of SBI HD 100% (squeeze-out completed)
2024 onwardUnder the medium-term plan, integrated operation of the insurance group and accelerated customer-base sharing with SBI Securities / SBI Shinsei Bank

2. Business segment map

SubsidiaryBusiness typeMainstay productsFeatures
SBI InsuranceNon-lifeAutomobile insuranceOnline direct sales, mileage-based rates, young to mid-career customers
SBI Life InsuranceLifeTerm life + medical + disabilityFormer PCA, specialized in simple protection
SBI Ikiiki small-amount short-termSmall-amount short-termElderly medical / funeralSpecialized in the senior segment
SBI Resta small-amount short-termSmall-amount short-termEarthquake-expense insuranceNiche, specialized in earthquake disasters

Core concept

  • Online-direct-sales insurance (direct type) = eliminating agency costs → low-price pitch
  • U.S. Geico / Progressive model: multi-product cross-selling starting from automobile insurance
  • SBI economic-zone cross-selling: SBI Securities 1300 万 accounts + SBI Sumishin Net Bank + the customer-base sharing of sbi-shinsei-bank
  • 4 product group (non-life + life + elderly small-amount short-term + earthquake small-amount short-term) covering the entire life-cycle range

Partnership / acquisition strategy

  • Conversion to a wholly owned subsidiary (2023-09): reducing listing-maintenance costs + improving management-decision speed + integrated operation of the sbi-hd economic zone
  • Linkage within the SBI economic zone: synergy design such as proposing insurance at the time of securities-account opening, and bundling fire insurance with Shinsei Bank loan contracts

Competitors

CategoryCompetitorNotes
Online-direct-sales life insurancelifenetIndustry pioneer, SBI Life’s biggest rival
Online-direct-sales non-life (automobile)axa-japan AXA DirectOne of the largest direct-type automobile insurers
Online-direct-sales non-life (automobile)sony-fg Sony SonpoLargest direct-type non-life insurer
Foreign-affiliated direct non-lifezurich-japan ZurichAutomobile / medical direct sales
Cross-industry online non-liferakuten-fg Rakuten SonpoRakuten-economic-zone-based, structurally similar
Small-amount short-term (elderly / earthquake)Various small-amount short-term insurersFragmented market

4. Regulation & policy

  • Supervisor: Financial Services Agency (FSA)
  • Regulatory laws: Insurance Business Act (non-life / life subsidiaries) + Insurance Business Act Article 272 (small-amount short-term insurers)
  • Soundness: solvency margin ratio (consolidated + individual)
  • Policy issues from 2024:
    • Personal-information protection (high data-dependence given online direct sales)
    • Cybersecurity (strengthened FSA monitoring)

Sources

  • Wikipedia: SBI Insurance Group (https://ja.wikipedia.org/wiki/SBIインシュアランスグループ, 2026-05-19 extraction)
  • Wikipedia: SBI Insurance (2026-05-19 extraction)
  • Wikipedia: SBI Life Insurance (2026-05-19 extraction, former PCA Life renaming 2015-04 confirmed)
  • SBI HD official / insurance-business IR (2026-05-19 extraction)
  • SBI Insurance Group IR stock information (https://www.sbiig.co.jp/ir/stock/information.html, 2026-05-29 reference) ── confirming securities code 7326, TSE Growth Market, and continued listing (2018-09-27 Mothers listing → 2022-04 Growth migration, sbi-hd voting rights 59.67%, as of 2025-03-31)

[!info] Verification status confidence: likely (v1.0 Wikipedia + SBI HD IR cross-check 2026-05-19, listing status 2026-05-29 re-confirmed). The company discloses an insurance-business segment as a consolidated subsidiary of SBI HD (voting rights 59.67%, as of 2025-03-31), but conversion to a wholly owned subsidiary / delisting has not been carried out, and it remains listed on the TSE Growth Market (7326) (2026-05-29 IR / Wikipedia confirmed). Subsidiary individual KPIs (in-force policy count, insurance premium income, combined ratio) vary by point in time; for the latest values refer to SBI HD’s quarterly reports. The specific locations and scale of overseas insurance operations are limited to public information.

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